9 trends in Pakistan that we hope will go away in 2016
While 2015 was the year of new, swanky designer stores and the fresh juice craze, not everything that came out of it was good and like every year, it wasn't exempt from some bad decisions.
Celebs and fads coerce us to do some pretty unfathomable things but regret is an emotion we're all too familiar and it's time to let bygones be bygones and move forward.
Here's our R.I.P (fingers crossed) list of trends that need to just go away now that we've stepped into 2016:
1) Dubsmash
Like selfies weren't enough, we got Dubsmash aka the velfie app in 2015.
Read on: Who loves Dubsmash? Humaima Malick and Mehreen Syed certainly do!
Amo B has it down, Ranveer Singh and Arjun Kapoor use it and we've had a lot of fun with it ourselves. That being said, it's a lot like karaoke: the person doing it is having the time of their lives but the ones watching tend to get bored after a while.
It's been fun guys but this is one bandwagon we need to get off of in 2016.
2) Blatant product placement in movies and music videos
There is advertising everywhere. Commercials on television. billboards all over town, page long newspaper ads, the dreaded pop-ups on your browser — you just can’t escape it.
And now advertising has seeped into cinema too! Product placement in films has gotten out of hand: I still don't know if Dekh Magar Pyaar Say was a disastrous movie or the longest Sprite commercial in the history of commercials.