Some of the most commercially successful bridal collections

Some of the most commercially successful bridal collections are ones that have taken risks and innovated.

For example, Zara Shahjahan’s floral lenghas and Misha Lakhani’s kaftans were phenomenally successful in previous seasons, seen extensively at society weddings, as were designs from Kamiar Rokni’s Orientalist collection the year before.

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There’s still plenty to look forward to though. As well as winter velvets, PLBW should see lots of net and metallic organzas and silks.

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There's been a paradigm shift in bridals with designers realising that customers are willing to experiment with wedding wear.

At bridal week industry stalwarts are expected, but this year’s PLBW is also an interesting blend of newcomers and designers that have started making a name for themselves. Ali Xeeshan brings his regular brand of theatricals while Saira Shakira is back after a solid debut last year. Mahgul has moved from the rising talent category to the “New Bridal Designers” category, a recent innovation from the council.