Not baechari: How Humaima's role in DMPS is a breakthrough for Pak cinema
Humaima Malik bursts onto the scene as a flashy, flamboyant bride, decked in blazing red with lips to match, in the stark daylight.
Her shaadi jora does all the blushing for her, for her character Annie talks fast and without a filter. "I can make you do anything," is her catchphrase (will it eclipse her previous one in Bol?), and piling into Sikander aka Sikki's (Sikander Rizvi) rickshaw, she sets him off on a life-altering journey.
Presenting the anti-baechari
If there’s one thing that Dekh Magar Pyaar Say has achieved (apart from its groovy soundtrack, Lahore's pretty portrayal and the launch of Sikander Rizvi’s movie career), it’s the presentation of a protagonist who is a woman.
A woman who is neither somebody’s mother nor someone’s love interest, but a person with her own set of goals, motives, aspirations. A woman whose action drives the plot and whose absence is glossed over with time jumps and musical interludes. Not much happens without her in a scene; in fact, her disappearance is the subject of most scenes in which she’s not there.
DMPS turns the Bechdel test on its head and wins — here, the men rarely talk about anything other than Annie. This is a rarity for commercial cinema.
The film may have left audiences confused about its storyline (which only begins to make sense halfway through the film). Its choppy structure that flits from scene to song and back again may have added to their disorientation. But Humaima's character may be a breakthrough as far as writing female characters is concerned.
She may have put off people with her OTT acting, but is it because we like our women baechari, not bold? Her character is a refreshing departure from the moms, sisters and wannabe wives we've seen this summer and all year round on TV.
[Spoilers follow] Here's how Annie does it: