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23 May, 2022

Indian OTT platform Zee5's Zindagi is moving to television screens as a Direct To Home offering starting today (Monday). The TV channel will be kicking off with Pakistani drama Zindagi Gulzar Hai starring Fawad Khan and Sanam Saeed as their first show.

According to Hindustan Times, the channel will be launching as a "value added service" on DTH platforms and will air shows such as Kitni Girhain Baaki Hain directed by actor Angeline Malik, Aunn Zara a 2013 show directed by Haissam Hussain starring Osman Khalid Butt and Maya Ali and Sadqay Tumhare, a 2014 show starring Mahira Khan, Adnan Malik, Samiya Mumtaz, Qavi Khan, Farhan Ally Agha and others.

As per the publication, Shailja Kejriwal, CEO of Zee Special Projects, said that it is a proud moment for the team to launch Zindagi across key DTH platforms. “What started as a salient idea between a few people deeply invested in the belief of cross border cultural collaborations grew to become one of the most loved television channels in the country," she said.

Zindagi took its journey ahead on OTT fuelling the digital consumption needs in the country, and the community of believers continued to grow. Today, we add new partners, new believers in Tata Play, Dish TV and D2H, as we take Zindagi to every corner of the country," she said.

The very popular Zindagi Gulzar Hai is a 2012 drama that sees Saeed and Khan as Kashaf and Zaroon who navigate through the highs and lows of life and their budding romance divided by gender dynamics and class differences.

Zindagi's lineup also includes Zindagi Originals Mrs. & Mr. Shameem starring Saba Qamar and Naumaan Ijaz. Other than fiction shows, the service will also air Hindi films Baarish aur Chowmein starring Taapsee Pannu and Amit Sadh, Ketan Mehta's Toba Tek Singh, Silvat starring Kartik Aaryan and Meher Mistry and Saari Raat starring Konkona Sen Sharma and Ritwick Chakraborty.

Zindagi used to be a TV channel prior to its move online but closed down in 2017 and shifted all of its content online. It was known for showing Pakistani and Turkish dramas on Indian television.

Comments

Fast comment May 23, 2022 05:57pm
The SAARC forum for exchange of cultural programs be revived. The trade opening is a step in right direction, more steps needed to open travel.
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Jai Mahakaal May 23, 2022 09:35pm
@Fast comment but trade with pakistan is a favour to them. They have nothing to offer.
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Jamal May 23, 2022 09:48pm
As long as there is trade and sports embargo there should be a ban on movies and TV shows from across borders. Kashmeer should not be forgotten for monetary gains. Principles are not for sale.
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rana ayubi May 23, 2022 10:04pm
Let's wait for one incident and the entire Indian population will be behind closing it. Also, when my people are getting saheed on a daily basis, some looking for Profit opportunities is highly disgraceful. I have Zameena begum living near my house whose son attained shahadat in 2016, she feels pain and questions the sacrifice of her son as causeless when some are casual with their dealing with India.
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sunny May 23, 2022 10:54pm
This show displays the backwardness of Pakistani society.
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Pragmatist May 23, 2022 10:56pm
It is a bad idea .. to restart any ties with Pakistan. Nothing has changed between the two countries. So why .. ? Did Indian government taking U-Turn in the hopes of "Aman Ki Asha" .. bad idea.
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Zak May 23, 2022 11:40pm
Pakistan entertainment industry rules Asia. From Malaysia to Iran, pakistani shows are loved.
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Zak May 23, 2022 11:41pm
@Fast comment The SAARC forum for exchange of cultural programs be revived. The trade opening is a step in right direction, more steps needed to open travel. Not till Kashmir, IIOJK is resolved and Yasin Malik released.
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T-man May 23, 2022 11:53pm
Pakistani dramas are much better than boring Indian movies.
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Pran Mitra May 24, 2022 12:22am
Excellent.
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muzammil.patel May 24, 2022 12:41am
Whats the use? Again some attack will happen again the politicians will force the channel to offline cross border content! Any ways, people are far more comfortable in watching drams on youtube rather than wait to view on air!
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kp May 24, 2022 01:04am
Just for info, standard 30 second advertisement on any Regional Indian channel (not National) fetches 19 times more revenue then the advertisement on any Pakistani National channel.
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jq May 24, 2022 01:08am
they should revive churails, and order another season.
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NAK May 24, 2022 02:41am
Good move
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Critic May 24, 2022 03:33am
Exchanges between the two neighbors is welcome.
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Chacha Jee May 24, 2022 04:48am
Channel will not last long. Zee is just taking advantage of desperation of Pakistani creators who need money and wider platforms. Zee is buying them cheap. Typical Indian 'Bania' mentality. By the way, Zee is owned by a 'Bania'.
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time_travel May 24, 2022 05:31am
@Fast comment Indian government is used to trade dealing with US, Japan and Europe. I doubt they will find any benefits in opening travel for Pakistani citizens.
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Zulfiqar May 24, 2022 06:15am
They should air recent hits such as Parizaad also
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Faizan May 24, 2022 07:09am
@Fast comment No thanks. If indians want to enjoy our content, they can do so. But trade with that terrorist state while Kashmir is occupied cannot, should not and will not occur.
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Omveer Singh May 24, 2022 08:46am
The choices with Indian viewers are far too many. Hopefully the channel is successful with innovative and entertaining programs.
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Rohan May 24, 2022 10:19am
@Fast comment For what? Another U turn? No, thanks.
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Rebirth May 24, 2022 10:40am
Our TV channels seem to breaking past records without these actors or their content. We also can’t send our talent across the border anymore. There must be an entertainment talent export ban, unless they’re doing it at the behest of third countries and have their travel documents, in which case they’re doing it as non-resident Pakistanis or not Pakistanis, at all.
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RK May 24, 2022 11:04am
Good
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Sana Melbourne May 24, 2022 11:06am
No takers for this pakistani trash in India
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krishna singh May 24, 2022 11:09am
Good step.to show people are.same on both sides.
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pizzaman May 24, 2022 11:38am
Zee 5 is banned in Pakistan why they promoting shows in India, govt should stop all this nonsense
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VIR May 24, 2022 12:48pm
STOP ANY TYPE OF TRADE, COMMUNICATION WITH ENEMY
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J May 25, 2022 08:56am
@Zak then keep it to yourself. We don’t need stupid shows
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mark May 26, 2022 05:19am
Ban Zee5 .
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Tadka May 26, 2022 12:54pm
YouTube already has these old things why need a ott fr these ?
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Zandee May 26, 2022 03:45pm
India is brimming with talent. We need space for them rather than low grade productions from Pakistan.
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Zandee May 26, 2022 03:47pm
@Faizan Then go away. We dont need you and we dont need your shows as well.
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Zandee May 27, 2022 08:29am
@Zak who gave you permission to put conditions? Do you care if anyone in India cares?
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