Dawn Images

Global fashion favourite, Levi's has come up with a simple yet special message to celebrate the true essence of Ramazan this year.

The brand wants you to know that 'you are wonderfully made'.

At the campaign’s core is optimism, hope and a sense of acknowledgement towards our ability to make the world a better place for all; a celebration of togetherness and the joy that is at the heart of life's simplest moments.

Emerging from a global pandemic that continues to rattle the world with its new updates and the infamous 'new normal', mental wellbeing across the globe has taken a hit.

To help remind us that in tough times our collective support for each other is all it takes to safeguard our world, Levi's wants us to know that we are the universe's most unique wonder.

The campaign celebrates everyone’s individual spark, our intrinsic wish to do good, bring change and uplift one another as a community.

Watch the full message here:

Designed for purpose and made to last, Levi’s reflects each wearer. One choice at a time, the brand feels change can be made, especially when standing together because while great as individuals, as a community and collective, we are better together.

“People are seeking good news now more than ever. Through this campaign we want to make a concerted effort to seek out positivity, fueling a collective momentum to work towards a future built on optimism and to amplify positive and hopeful stories. We seek to inspire our fans to affirm and celebrate the values that make each of us unique, because you are wonderfully made” explains Mir Zia Mahmood, General Manager Pakistan and Non-EU Countries.

This year consumers are coming together as families, friends and communities after staying apart for years to celebrate the spirit of this holy month.

Empowering this opportunity for many of its consumers, Levi’s is now celebrating these festive moments with timeless products paired with a mix of new clothing and accessories that are truly unique to each individual.

About Levi Strauss & Co.

Levi Strauss & Co. (LS&Co.) is one of the world's largest brand-name apparel companies and a global leader in jeanswear.

The company designs and markets jeans, casual wear and related accessories for men, women and children under the Levi's®, Signature by Levi Strauss & Co.™, Denizen®, Dockers® and Beyond Yoga® brands. Its products are sold in more than 110 countries worldwide through a combination of chain retailers, department stores, online sites, and a global footprint of approximately 3,100 retail stores and shop-in-shops.

Levi Strauss & Co.'s reported 2021 net revenues were $5.8 billion. For more information, go to http://levistrauss.com, and for financial news and announcements go to http://investors.levistrauss.com.

This content is a paid advertisement by Levi’s and is not associated with or necessarily reflective of the views of Images and Dawn.com.