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Recently, an advert regarding Pakistan's first Islamic mattress has been making rounds on social media. The product by Diamond Foam claims to have been engineered to provide comfort to those who follow the religious way of sleeping and turn to sleep on either their right side, or on their back.

"By sleeping on the right side, the heart remains in the topside and aids in the process of rising early before sunrise,” the company has claimed.

However, leaving audiences confused, Twitter took this opportunity and the consumers trolled in full swing.

Some had no idea what the concept meant and um, same

Most ain't buying it though