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Here's how Shoaib Akhtar finally revealed the 'League' he has become part of

Here's how Shoaib Akhtar finally revealed the 'League' he has become part of

Did he announce a comeback or is this a PR move? Let's discuss this intriguing Twitter activity in detail.
Updated 19 Feb, 2019

Pakistan's most celebrated cricketing carnival, PSL, is back and it looks like celebs, cricketers and fans are making the most out of the buzz it has been creating online.

Fastest bowler and legendary Pakistani cricketer, Shoaib Akhtar took to social media to post a firecracker of an announcement on his Twitter account.

Here it is:

This mysterious announcement was made on the fast bowler’s account, followed by a video message where he talked about ‘kids these days challenging his speed’ hinting at making a comeback for a ‘league’.

With everybody thinking Shoaib Akhtar called PSL cricketers 'kids', the message gained hype and excitement all over social media platforms; and that's when everyone began to react out of curiosity.

Fans rejoiced as they assumed he is returning to cricket while news channels and media outlets not just spread the news like wild fire.

Here's a look at how celebs and fans reacted to this news:

Wasim Akram thought Shaibi is making a comeback with PSL this year

Shoaib Malik publicly supported the move

This fan thought he's got a different plan

Some commented on Shoaib Akhtar's tezzi

Fans couldn't wait to figure what's up with their favourite cricketer

What's happening?

On the 14th of February, right at the time of the opening ceremony of the Pakistan Super League, the secret behind Shoaib’s Twitter announcement was finally unveiled.

While Shoaib Akhtar's post for 'kids' had Twitter thinking he was taking a jab at Pakistani cricketers, the brand capitalised on the conversation and revealed that the cricketer was applauding Surf Excel's tezi and stain removal capabilities.

Surf Excel begins Pakistan Stains League

As part of the 'Pakistan Stains League' campaign that acts as Surf Excel’s creative take on PSL, Surf Excel has collaborated with Shoaib Akhtar for a campaign centered on variations of stains and how the cricketer intends to bowl them all out.

The Pakistan Stains League will be running parallel to the actual event and promises to keep viewers engaged and entertained throughout the course of the next month with new stains challenging Surf Excel every week.

The first match of Pakistan Stains League, starring Shoaib Akhtar, is all set go live tonight.

For more details on how the brand is doing all this, head over to their official facebook page.


This content is produced in paid partnership with Surf Excel and is not reflective of or associated with the views of IMAGES and dawn.com

Comments

Mujeeb Feb 19, 2019 06:15pm
Marketing at it's best. Surf Excel always come up with unique stuff.
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