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This campaign is teaching us how to be more inclusive in 2019

This campaign is teaching us how to be more inclusive in 2019

'Tis time we move past marginalising people for being different from the society's checklists of acceptance.
Updated 01 Jan, 2019

For most of us, new year's resolutions are all about fad diets, fitness regimes, skincare and the likes.

Taking forward the 'Sip Positive' approach with their latest campaign, Nestlé Fruita Vitals is encouraging us to be more accepting of ideas that don't essentially befit our comfort zone.

Here's a quick look at the story:

Let's discuss:

1. We like how the protagonist has a disability

...and isn't an actor.

We feel it's time campaigns around the world identify (and respect) the sensitivities attached to representing and objectifying one's disabilities.

2. Accepting change and diversity is very 2019

The campaign nurtures the idea that being a millennial in today's world is synonymous to being receptive to all that happens around us so we're able to coexist in peace.

We need to be conscious of the evolving social needs in our surroundings so we crush age-old stereotypes with newer perspectives in the coming new year.

3. Marginalising someone because they are different from our idea of comfortable is problematic

Be it the new kid who sits in the corner of the class or the new employee who finds it hard to make friends at work, marginalisation damages one’s self-esteem and self-worth, and can hamper their ability to perform to the best of their capacity.

This story tells us how treating someone as invisible (or unwanted) based on their capabilities robs them of their ability to exchange, invent and cultivate diverse opinions and views.

4. We need to play our part in making public places safe for everyone

Our generation has been very digitally vocal about crushing implicit prejudices and sexism in public spaces. This campaign believes now's the right time to reinforce such ideals in the physical world.

As responsible millennials, we need to ensure that our world accepts and reflects diversity, and creates safe zones; the sort we all grow up with inside the comfort of our homes.

We feel inclusion enables equality of thought and lets everyone participate without the fear of being unheard.

What part are you playing in amplifying voices of the underrepresented groups of people around you?


This content is produced in paid partnership with Nestlé Fruita Vitals and is not associated with or necessarily reflective of the views of Images and Dawn.com and its editorial staff.

Comments

Zak Dec 31, 2018 10:00pm
We plan to be inclusive of all physical disabilities like the deaf and dumb, sorry , the hearing disabled. When will we be inclusive of those who think differently ? Either socially, sexual orientation or political and religious upbringing.. That is the million dollar question..
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ghilzai Jan 01, 2019 08:14am
Awesome!
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Salman Khan Jan 01, 2019 11:57am
@Zak Social inclusion is not a priority so the answer is probably never.
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Nadeem Jan 01, 2019 01:48pm
Great ad. Have to start somewhere. By becoming more inclusive of physical disabilities, one becomes more open to inclusion, whether it be based on social, ethnic, or religious grounds.
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Sassui Jan 01, 2019 03:07pm
A great effort, it should be promoted, if we believe in human being we must be inclusive, about every race, color, language, nation, religion gender and sects. and this add is a little but very important step towards....
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Sassui Jan 01, 2019 03:08pm
Great effort.
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Hamza Rashid Jan 04, 2019 02:45pm
You join me please
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Hamza Rashid Jan 04, 2019 02:45pm
Good
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