Dawn Images

A charity organisation for the support of breast cancer patients organised the launch event ‘PINKtober’ at a local café.

Pink Ribbon Pakistan celebrates breast cancer awareness every year in October. The event was attended by people from all walks of life.

Pink Ribbon CEO Omer Aftab addressed the gathering saying Pink Ribbon Pakistan was empowering young girls with the knowledge and techniques to detect breast cancer at early stages.

“Pink Ribbon is commemorating this PINKtober with #SaveThe9th theme that is a pledge to support the greater cause of building Pakistan’s first dedicated breast cancer hospital to save every 9th Pakistani woman who is at high risk of breast cancer.”

The #SaveThe9th campaign will include an extensive Youth Program, press conferences, a holistic digital drive and other activities nationwide.

Breast cancer is more prevalent in Pakistan than all other Asian countries. Every year, around 40,000 women die of this disease and every 9th woman is at high risk. Pink Ribbon is building a dedicated Breast Cancer Hospital in Lahore to provide one-stop breast cancer management solution to the patients and potential victims.

Originally published in Dawn, October 1st, 2018