Dawn Images

• **Here is how the campaign began:**
• **Here is how Pakistanis are reacting to it:**

Got to admit that we're total fans of everything that involves filters.

Since Snapchat decided to become all boring with its new update, we're taking to Instagram and Facebook to share fun stories with our friends.

Pepsi has introduced patriotic AR filters on Facebook, which is a first for brands in Pakistan. Coolest thing ever, no?

Here is how the campaign began:

Here is how Pakistanis are reacting to it:

Iqra Aziz shared some love for our favourite cricket song with the '92 vibes filter! We think she looks the coolest in the iconic Imran Khan headband in this video.

How about singing the song the way they did back in the '80s and '90s? We're taking lessons here:

Subtle disco feels with Zoheb Hassan's Ek Do, Kehne Bhi Do from the '80s? We like it.

Uber-patriotic Hum Hain Pakistani feels anyone?

We're so happy brands in Pakistan are finally upping their digital advertising game and taking story filters seriously.

Try out the new filter for yourself, right here!

This content is produced in paid partnership with Pepsi Pakistan and is not associated with or necessarily reflective of the views of Images and Dawn.com.