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Twitter calls out Pink Tree Company for elitism in their latest shoot

Twitter calls out Pink Tree Company for elitism in their latest shoot

The fashion shoot was meant to be an ode to Empress Market but the place felt more like a prop to many.
25 Jan, 2020

And it's happening again.

Clothing line Pink Tree Company shared their photo shoot for latest collection 'Empress of Karachi' with photographer Jaffer Hasan which according to them is an ode to Empress Market.

A photo posted by Instagram (@instagram) on

According to the brand, the "Empress of Karachi makes a guest appearance" in the fashion story shoot. Unfortunately for them, the shoot wasn't perceived as such, with many taking to Twitter to call out the brand for a shoot that looks more elitist than anything else.

They want answers

And are getting them

Basically

Jaffer Hasan's captions were also called out

Reacting like

Can stick to the theme this way

Comments

M. Saeed Jan 25, 2020 04:09pm
Very unpractical dresses. We must revisit the movement of 60s when cloth and cost saving tight dresses were introduced under the exigencies of those times. We are much more hard pressed for finances today, then 60s.
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Notwo Jan 25, 2020 06:12pm
All art form is weird. Let it be.
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Tahera Jan 25, 2020 10:35pm
In bad taste!
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N_Saq Jan 26, 2020 12:43am
The future of Pak will change on the day Pak’s poor and rich dress alike and look alike i.e. the daughter or son of a rich man will marry the daughter and son of a poor man because they both have good education and can afford to live a good life.
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Ertugrul Jan 26, 2020 12:16pm
This is a result of excessive disparity in the society with haves and havenots grown apart in many ways. Reprehensible.
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Tariq Jan 26, 2020 07:34pm
I think if product were male or boyish then location was justified otherwise its gamble not being paid.
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NS Jan 27, 2020 08:13am
Upper class parasites invade Empress Market -- and the poor men who work there dare not look at the upper class women invading their space. What game is the male photographer playing with these poor men? Are they scapegoats for the photographer's own patriarchal impulse? It's not 'dekh magar pyar se' because these are not children (or a Mercedes), these are upper-class women and poor men have to look away or suffer painful thrashing for transgressing class-gender boundaries. What is the photographer's motivation in using poor men as props for upper class fashionastas? He has trapped the unwilling poor men in a triangle.
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Ibrahim S Jan 27, 2020 08:44am
@Tahera my naive friend it’s a political statement reflecting the minds of our elites and hypocrites . Did you notice emptiness and despair in the eyes of a shopkeeper looking at the model. Do you break the mirror if you don’t like what you see in it.
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